Fab promotes social commerce. The company maintains an Inspiration Wall where members can upload and share design inspirations. In December 2011, Fab introduced its “Live Feed”, which enables users to share what they are buying, liking, and tweeting on Fab.com. In January 2012, Fab was among Facebook’s initial partners as part of its integration of social tools through the Facebook Timeline. The company also employs a mobile first strategy with its digital products, with an emphasis on iPad and iPhone, and released a custom mobile app in October 2012